In a society where influencers dominate and pop stars rule, it is no surprise that said individuals are the backbones of popular makeup brands. When the beauty industry was first blooming in the early 20th century, corporations like Estée Lauder had monopolies over the market. Since then, the power of celebrities has grown, allowing them to take over the world of beauty. One of the first power-driven individuals to enter the beauty scene was Kylie Jenner with Kylie Cosmetics. After the success of her famous lip kit and brand as a whole, fellow celebrities were inspired by her work. Now, in 2025, there are hundreds of celebrity makeup brands. With so many options, which brands are truly worth the money and attention? 

Kylie Cosmetics: Kylie Cosmetics was the start of it all. While their fame was based in the 2010s, they still deserve recognition. The most famous product is their lip kits. At $35, it’s the perfect introduction to lip combos. With over 25 shades to choose from, the kit includes a lip liner and a liquid matte lipstick. Recently, she released a blurring skin tint, which has gotten her name back in the game. It serves as a weightless option to daily foundation and is priced at $28. 

R.E.M Beauty: Founded by singer and actress Ariana Grande, R.E.M Beauty is one of the newest celebrity beauty brands on the scene. Inspired by ’60s retro and pushed as vegan and environmentally friendly, this brand is one that all should take note of. While it did not immediately secure the public’s attention, as of lately their glossy balm has gotten the attention of TikTok users. At $18 this newly formulated lip gloss provides color and care in one. 

When all is said and done, each beauty user has different wants and needs when it comes to products. Fortunately, the celebrities who run these brands know what different people want. So whether you want the vegan formula from R.E.M. or the famous name from Kylie Cosmetics, you can count on your A-List faves to come through with the beauty products you want.